Find out which of your ad sales actually happened.
Your ad platforms tell you how well they're doing. We check those numbers against your real sales, so you can see what's working, what's wasted and what to fix first.
Online sales from ads last month
- Facebook and Instagram ads report
- 412
- Google Ads reports
- 389
- Total the ad platforms claim
- 801
- Orders that actually came through the shop
- 517
284 sales were claimed by both platforms. That's the number your ad budget is being set on.
We've worked with teams at University of Newcastle, SSKB, Vodafone, Casella, and we're certified partners of Meta, Salesforce, Shopify Plus, ActiveCampaign and Google Cloud.
Where the money usually goes
Wasted ad spend is rarely a bad ad. More often it's a counting problem that makes a poor campaign look good.
Sales counted twice
Google and Facebook both take credit for the same customer. Add up what each one reports and you get more sales than you actually made.
Tracking that quietly broke
A website update or a new checkout can stop sales being recorded properly. Nobody notices, and the ads keep spending.
Money spent on people who never buy
Some campaigns and keywords cost you every month without bringing in a single paying customer.
Reports nobody trusts
Marketing says one thing, the accounts say another. We find out which numbers are right and which ones to stop relying on.
How the audit works
A fixed price, a written report and a call to walk you through it. $500–$1,500 + GST.
What's included- You give us view-only access to your ad accounts, Google Analytics and your shop or customer database, and we have a 20-minute chat about your business.
- We compare the numbers. What each ad platform reports is checked against the orders and customers you actually have, campaign by campaign.
- You get a list of fixes, in order, with what each problem is costing you and who should fix it.
- We talk it through with you or your agency. Fix it yourselves, or have us do it and the audit fee comes off the bill.
Running an agency?
We work quietly behind your brand: checking a prospect's ads before you pitch, fixing tracking on client accounts, and building reports your clients can match to their own sales.
How we work with agenciesAfter the audit
Most clients ask us to keep going. That usually means setting up tracking properly, one report that pulls in ads and sales together, cutting out manual spreadsheet work, and checking that customer data is handled securely.
See all servicesHow good is your data, really?
Answer 12 quick questions about how you track sales and report on marketing. You'll get a score straight away, and one of us will be in touch within a business day to talk it through.
Common questions
Who is this for?
Australian businesses spending around $5,000 a month or more on online advertising, and smaller agencies who need a data specialist behind their client work without hiring one.
What do you need from us?
View-only access to your ad accounts, Google Analytics and your online shop or customer database. We never need your passwords, and you can remove our access as soon as the report is in your hands.
Do we have to sign up for anything afterwards?
No. The report is yours to act on. If you'd like us to fix things or look after your reporting, the audit fee comes off that work.
Is the audit all you do?
It's where most clients start. Afterwards we can fix your tracking, build reports you can rely on, automate the manual work and review how securely you handle customer data.