Ads & Analytics Audit
An independent check on whether your ad platforms are telling you the truth, measured against the sales you actually made. You get a clear list of what to fix and what each problem is costing you.
What we review
- Your ads
- Google, Facebook and Instagram, LinkedIn, Microsoft and TikTok. How the accounts are set up, what they count as a sale, and where money goes without results.
- Your tracking
- Whether Google Analytics and your ad platforms record every sale or enquiry, once and only once.
- Your real sales
- Your online shop or customer database. This is the source of truth we check everything else against.
- Your reports
- The reports and dashboards your team uses now, and which numbers in them you can rely on.
What you get
- A plain-English report comparing what your ads claim with the sales you actually made
- A list of problems in order of cost, with who should fix each one
- Step-by-step tracking fixes your web developer or agency can follow
- A one-hour call to walk you, your team or your agency through it
- A one-page summary for the leadership team
It's a good fit if
- You spend $5,000 or more a month on ads
- Your ads report more sales than you actually see coming in
- You're about to increase the budget, change agency or renew a contract
- Nobody in the business really owns the numbers
Spending less than that? Start with the free assessment.
Book the audit
Tell us which platforms you use and we'll come back within a business day with a confirmed price and start date.
Questions people ask us
How long does it take?
10 business days from when we get access. We book the walkthrough call at the start so it's in everyone's diary.
Will you change anything in our accounts?
No. We only look, we don't touch. If you'd like us to make the fixes afterwards, that's a separate job and the audit fee comes off it.
An agency runs our ads. Is that awkward?
Not at all. Plenty of businesses want an independent check, and plenty of agencies ask us to audit an account before a pitch or a contract renewal. We keep it factual and practical.
What if you don't find anything wrong?
Then you'll know your numbers are sound and your budget is being set on real results. That's rare, and worth knowing.