What we do

Most clients start with the audit. What comes next depends on what it finds, and it's always your call.

Where most clients start

Ads and analytics audit

We check what your ad platforms report against your real orders and customer records, then give you a list of what to fix, most costly first. View-only access, a written report and a call to talk it through.

$500–$1,500 + GST

About the audit

Tracking that counts every sale once

Before you spend another dollar on ads, make sure every sale and enquiry is being recorded properly.

  • Google Analytics and your ad tracking set up from scratch or repaired
  • Sales from Shopify or WooCommerce recorded correctly in Google and Facebook
  • Sales that close later, over the phone or in person, sent back to the ad platforms so they learn which ads bring in paying customers
  • Tracking that respects visitors' cookie choices and keeps working when browsers block it

Reports you can rely on

One place to see ad spend, sales and profit, with numbers that marketing and finance both agree on.

  • A dashboard that updates itself, in a tool your team already uses
  • Spend, revenue and profit by channel and by campaign
  • What a customer is worth over time, and how often they come back, by where they first found you
  • A short weekly summary in your inbox

Connecting your systems

Your ads, online shop, customer database and finance tools sharing information automatically, so nobody has to export spreadsheets by hand.

  • One central home for your business data, kept up to date without anyone touching it
  • Connections to Shopify, Salesforce, HubSpot, ActiveCampaign and most other common business tools
  • Separate, secure setups for agencies looking after many clients

AI and automation

Practical automation that takes repetitive work off your team. It works best once your data is in good shape, so that's where we start.

  • Reports that put themselves together and send alerts when something looks wrong
  • New enquiries scored and passed to the right person straight away
  • Forecasts to help plan budgets and busy seasons
  • Everyday admin tasks automated with tools like Make

Wondering whether your information is ready for AI? Try our free AI Ready Data Strategy Scorecard. It takes about five minutes and looks at one part of your business at a time.

Security and privacy

Protecting the customer information your marketing depends on.

  • A check of who can get into your ad, analytics and customer accounts, and removing anyone who shouldn't be there
  • Handling customer information in line with the Australian Privacy Principles
  • Security reviews for small businesses, based on the Australian Cyber Security Centre's guidance
  • Clear rules on what suppliers and agencies can access

Running your ads

When you'd like us to run the campaigns as well as check them.

  • Google, Facebook and Instagram, LinkedIn and Microsoft ads
  • Budgets set on the sales you actually made, not on what the platforms claim
  • Monthly reports checked against your own sales records

Not sure where to start?

The free Data Maturity Assessment asks 12 quick questions about how you track sales and report on marketing. It shows where the gaps are, and one of us will follow up to talk it through.

Take the free assessment Ask us a question