Insights
Practical articles on ad tracking, audits and marketing data, written for business owners rather than analysts.
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Five signs your ad tracking is broken
Broken ad tracking rarely announces itself. Five warning signs to look for in your Google and Facebook reports, and a simple test to run.
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What a Google and Facebook ads audit actually checks
What a proper Google and Facebook ads audit looks at, step by step, from ad tracking to real sales, and what you should get at the end.
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Why your ad platforms report more sales than you made
Google and Facebook can both claim the same sale. Why your ad reports add up to more than your real sales, and what to do about it.
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Unlocking hidden growth: how data-driven strategies stop revenue loss and drive agency success
Why agencies that rely on memory and weekly reviews miss revenue, and how data warehouses, data blending and predictive analytics fix it.